ChallengeU Inc is a US-based company that was created in 2018 as a dropout recovery program. We were truly inspired by our Canadian operation success, where we re-enrolled more than 24,000 dropouts to school systems in Canada since 2016.
We achieved these amazing results after launching a massive “Get Back to School” cross channels campaign aimed at high school dropouts. The shining star of our campaign was the UFC fighting legend Georges St-Pierre who challenged former NHL celebrity Steve Bégin to get back to school and earn his high school diploma with the ChallengeU program.